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案例编号: TEC-0009
被浏览次数: 2359 次
案例名称: 北方钢铁集团的“150万吨不锈钢”生产线
译名:
案例作者: 苏敬勤,吕一博
作者单位: 大连理工大学
指导者:
译者:
背景单位名称: 北方钢铁集团
行业: 钢铁行业
规模: 大型
案例涉及的职能领域: 综合管理部门
案例语种: 中文
案例长度(页): 8 页
案例类型: 决策型
中文关键词: 北方钢铁集团;不锈钢;技术创新;2010百优案例
英文关键词:
中文摘要: 为了改变北方钢铁集团的困难局面,新任董事长林亚冬做出全面进军不锈钢领域的战略决策,改扩建百万吨不锈钢生产线,带领企业走出困境。改扩建项目立足未稳,林亚冬求强心切,决定新建150万吨生产线,整合全球技术资源,迅速提高产能和技术水平,实现企业规模和实力的快速扩张,争做国际不锈钢领域最具竞争力的企业。与此同时,产品质量问题、技术引进问题、自主研发困境、内部管理问题、原材料供应问题、市场竞争问题…,纷至沓来。如何解决这些通过技术引进实现企业规模快速扩张所引发的问题呢?
英文摘要: For helping the North Iron and Steel Group Company to come out from the difficult time, the new Chairman of the Board, Mr. Lin Yadong, made a strategic decision for bringing the company into the world market of stainless steel, which included improving and expanding a product line for 1.5 million tons of stainless steel. At the beginning of the project, Mr. Lin was anxious to build a product line for 1.5 million tons of stainless steel with the resources of the world technologies in order to improve the quantity and quality of the products, and strive for the most competitive company in the world stainless steel market. However, the problems came. For example, the controls of the products quality, the difficulties for importing technologies, the difficulties of the self research and development, the problems of internal management, the resources of the raw materials, the competition of the products, and etc.. Thus, what would Mr. Lin’s strategic decision go next?
适用对象: 本科生,硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2008年
案例入库时间: 2009-11
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