您所在位置:首页>案例信息
查看全文    案例查询
显示案例信息
案例编号: MSL-0008
被浏览次数: 2481 次
案例名称: 劲牌有限公司的成长与企业社会责任
译名: Jing Brand Co., Ltd: Corporate Growth and Corporate Social Responsibility
案例作者: 刘学元,梅清
作者单位: 武汉大学
指导者:
译者:
背景单位名称: 劲牌有限公司
行业: 食品工业
规模: 大型
案例涉及的职能领域: 综合管理部门
案例语种: 中文
案例长度(页): 10 页
案例类型: 描述型
中文关键词: 劲牌公司;企业成长;企业社会责任
英文关键词: Jing Brand; Corporate Growth; Corporate Social Responsibility
中文摘要: 随着社会的进步,企业成长与社会责任已经成为两个同等重要乃至相辅相成的课题。劲牌有限公司(下文简称“劲牌公司”) 历经五十余年的稳健发展,已从销售额不到300万的一个县级小酒厂,成长为如今驰名中外、年销售额达数十亿元规模的专业保健酒公司。几十年来,劲牌公司秉持“只有真诚回报社会,才能真正实现企业存在”的理念,积极承担社会责任,坚持走节能、环保的可持续发展之路,以绿色原则设计、选材、制造与回收,并为其当地的教育和扶贫事业做出了持续的贡献。与此同时,劲牌公司长期保持着健康、稳定、持续的发展,尤其是自1998年以来,其年产值和销售额均保持在30%以上的高成长率,实现了企业与社会的共赢。
英文摘要: With the social development, corporate growth and corporate social responsibility (CSR) are becoming equally important and inter-dependent. Jing Brand, with its steady growth for over 50 years, has been shaken out as a large professional and internationally well-known health wine producer with a annual turnover of 5 billions (RMB), 100 times bigger than its original small winery during 1950s. Ever since the beginning, Jing Brand has been taking the principle of “Only a sincere return to the society can make a business exist”. In accordance with this, it always takes the CSR as the first consideration, and try to get energy-saving and environment-friendly solutions to design, source, manufacture and recycle all of the products. Jing Brand has also been helping the local community’s development by providing financial support for education and poverty-reduction. In the mean time, Jing Brand has achieved a continuous, firm and healthy growth. Since 1998, it has been keeping an annual growth at 30%, and that has helped generate the win-win situation for the enterprise as well as the local society.
适用对象: 本科生,硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2008
案例入库时间: 2010-09
查看全文: 点击查看
查看案例使用说明 点击查看