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案例编号: STR-0507
被浏览次数: 1248 次
案例名称: 社创引擎,模式创新——恩派“公益生态系统”的“有机生长”
译名: NPI’s “Organic growth” of Public ecosystem
案例作者: 易瑾超,郑方圆等
作者单位: 北京理工大学
指导者:
译者:
背景单位名称: 恩派
行业: 服务业
规模: 中小型
案例涉及的职能领域: 规划计划部门
案例语种: 中文
案例长度(页): 24 页
案例类型: 描述型
中文关键词: 恩派;社会创业平台;公益生态系统;模式创新;2016百优案例
英文关键词: NPI; social innovation; Public ecosystem; model innovation
中文摘要: 在多变的市场环境中,如何通过商业模式的变革和创新获得持续成长,是商业企业发展的关键。而社会创业平台是将企业的模式与社会创新紧密结合的组织类型。目前,我国的社会创业支持平台仍处于发展的初始阶段,但它强调的经济效益和社会效益的共赢非常符合当前潮流和社会需求。“社创引擎,不竭动力!”恩派组织发展中心的品牌内涵,完美地诠释了恩派借助平台优势助力公益事业的价值主张。本案例描述了恩派的创立背景及发展历程,特别揭示出恩派通过商业模式创新,实现其“公益生态系统”的“有机生长”,保持行业领先的奥秘。通过本案例学习,可以帮助学员了解我国社会企业的发展现状,理解社会创业平台的价值主张,商业模式创新特点及演进规律。借助案例分析,可帮助学员在熟悉相关理论的同时,掌握关键问题的分析思路和方法。
英文摘要: It is a key issue for business enterprises to maintain continuous development through model change and innovation in this constantly changing market environment. Social enterprise is an organization form, in which business enterprise’s model innovation and social innovation closely integrated. At present, the social enterprise in China is still at the initial stage of development, but emphasizing on win-win situation of economic and social benefits is in line with the current trend and social needs. NPI, with its slogan “Driving All the Way”, interprets perfectly the value proposition of supporting public welfare by virtue of flat roof advantages. This case describes the establishment background and development of NPI, and especially reveals the secrets of NPI’s success about how it achieved such “organic growth” with successful leading ledge in the industry within very short time, a fine business model based on building and upgrading the public ecosystem. With the help of this case study, students could know the current development situation in China, grasp the value proposition of social entrepreneurship platform, and better understand the characteristic in business model innovation and evolution rule. Then students could master the analyzing ideas and methods while studying related theories.
适用对象: 本科生,硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2016
案例入库时间: 2016-09
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