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案例编号: STR-0509
被浏览次数: 1248 次
案例名称: 海康公司的研发管理困惑:鱼与熊掌如何兼得?
译名: Hai Kang company R & D management confusion: how to sell the cow and drink the milk?
案例作者: 黄江明,刘雨潇等
作者单位: 中国人民大学商学院
指导者:
译者:
背景单位名称: 海康生物科技公司
行业: 医药卫生工业
规模: 大型
案例涉及的职能领域: 规划计划部门
案例语种: 中文
案例长度(页): 12 页
案例类型: 决策型
中文关键词: 研发管理;技术创新;产品开发;双元能力;2016百优案例
英文关键词: Hai Kang company R & D management confusion: how to sell the cow and drink the milk?
中文摘要: 对新产品开发的研发管理成为21世纪企业构筑可持续发展的重要课题。新技术应用的不确定性与一切以市场为导向的研发短视性,困扰高科技企业从事新产品创新。传统上,高科技型企业从事新产品开发往往以技术驱动而非市场驱动,把企业当成研究实验室;也有一类企业一切以市场为导向从事“短平快”产品开发。基于技术创新的新产品开发需要丰富的、长期的技术积累,但市场短视与短期绩效评估往往制约技术人员对新技术的探索与开发精神。本文旨在以一家典型的科技型企业——海康生物科技公司(以下简称“海康”)的经历为背景,描述其从事基因芯片新产品开发过程中的技术创新与产品开发的冲突主线,探讨企业如何基于研发战略目标,两次调整研发结构,在技术创新与产品开发的平衡中逐步形成新一代研发管理……。海康的研发管理的探索过程为中国高科技企业的创新与发展提供的重要借鉴意义与启示。
英文摘要: New product development has become an important topic in the 21st century which the enterprise constructs the sustainable development. The uncertainty of the new technology application, and with all the short-term market-oriented R & D, are the plight of the new product innovation which a high-tech enterprise engaged in. Traditionally, a high-tech enterprise engaged in new product development is often driven by technology rather than market driven, regard enterprise as research laboratory. There is also a kind of enterprise all market-oriented "rapid spike" in product development. New product development which based on technological innovation needs rich and long-term technical accumulation. But the short-term market and short-term performance evaluation are often restricted technical personnel spirit of exploration and development of new technology. This paper aims at a typical high-tech enterprises – Hai Kang biotechnology companies (hereinafter referred to as "Hai Kang") experience as the background, described in its Gene Chip new product development process of technological innovation and product development to conflict the main line, to explore how companies based on R & D strategy objectives, research and development of secondary structure adjustment in the balance of technological innovation and product development gradually formed a new generation of R & D management ....... Hai Kang R & D management exploration provide the important reference significance and enlightenment for the innovation and development of China's high-tech enterprises.
适用对象: 本科生,硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2014
案例入库时间: 2016-09
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