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案例编号: OB-0175
被浏览次数: 1079 次
案例名称: 小信箱大桥梁:神东“董哥”的沟通“神器”
译名: Small box big bridge: Shen Dong "Dong Ge" communication of "artifact"
案例作者: 侯二秀,长青等
作者单位: 内蒙古工业大学
指导者:
译者:
背景单位名称: 神东集团
行业: 矿冶业
规模: 大型
案例涉及的职能领域: 综合管理部门
案例语种: 中文
案例长度(页): 19 页
案例类型: 描述型
中文关键词: 神东集团;网络舆情;冲突沟通;变革型领导;智慧型组织;2016百优案例
英文关键词: Shen Dong group; the network public opinion; the conflict communication; Transformational leadership; intelligent organizations
中文摘要: 神东集团通过一系列变革,创造性地设置了董事长信箱,使信箱迅速变成了企业管理沟通的“神器”。自2011年10月董事长信箱上线后,历时四年,收到9万多件来信,涵盖了员工工作生活和企业管理的方方面面,董事长信箱集中解答会开了16次,成为公司决策层和各级管理层与员工交流沟通的桥梁和纽带,解决领导干部联系群众的“最后一公里”问题。本案例通过14个场景描述了神东集团董事长信箱设立的初衷、上线的过程、员工与基层单位的质疑、管理部门的困惑等情景,以及公司通过建立董事长信箱管理制度、建立信箱管理办公室、董事长信箱现场解答会等措施为员工切实解决各种问题,进而让信箱成为员工信赖的申诉工具,成为公司自上而下、自下而上沟通的“大桥梁”,成为公司进行管理创新的“助推器”。
英文摘要: Shen Dong group creatively set up the chairman box, through a series of changes, box quickly turned into communication of "artifact". Since October 2011, the chairman of the mailbox after launch, lasted for four years, received more than 90000 letters, covers all aspects of the employees working life and enterprise management, the chairman will be opened 16 times, mailbox answers as company policy makers and the bridge and the link to all levels of management and employee communication, solve the leading cadre "the last kilometer" problem of ties with the masses. This case described 14 scenes of Shen Dong group, chairman of e-mail, online process, the aim of staff and the questioning of the grass-roots units, such as management confusion, and the President through the establishment of company e-mail management system, to set up the address management office, the chairman of the board box site solutions have measures for employees to solve various problems, and then make the mailbox employees trust appeal tool, the top-down and bottom-up communication of the company "big bridge", become the "booster" of company for management innovation.
适用对象: 本科生,硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2016
案例入库时间: 2016-09
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