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案例编号: MIS-0130
被浏览次数: 435 次
案例名称: 好想你:红枣巨头的转型之路
译名: “Haoxiangni”: The Transformation of Red Dates Giant
案例作者: 刘旭旺,李亚飞
作者单位: 河南大学MBA教育中心
指导者:
译者:
背景单位名称: 好想你枣业股份有限公司
行业: 食品工业
规模: 大型
案例涉及的职能领域: 信息管理部门
案例语种: 中文
案例长度(页): 12 页
案例类型: 描述型
中文关键词: 传统企业;电子商务;互联网;好想你;转型
英文关键词: traditional enterprise;electronic commerce;Internet+; Haoxiangni;transformation
中文摘要: 随着移动互联网+的全面推进和消费市场的变化,传统行业受到了巨大的挑战和冲击,众多传统企业逐步走上转型之路。互联网与传统行业的融合,也成为了新时代的潮流。互联网既带来了全新的机遇,也潜伏着难以预见的挑战。本案例描述了中国红枣行业的领航者“好想你”如何在互联网和电子商务背景下通过对企业产品、销售渠道等的转型,来迎接互联网时代带来的机遇和挑战。好想你的转型发展的经验,值得我国广大农特产加工企业学习和借鉴。
英文摘要: With the change of the mobile Internet plus the comprehensive promotion and consumer market, the traditional industry is facing great challenges and impact, many traditional enterprises gradually embark on the road of transformation. The integration of Internet and traditional industries, has become the new trend of the times. The Internet has brought new opportunities, also have the potential to predict this case describes the challenge. "China red dates industry leader in the Internet and how I miss you" under the background of electronic commerce based on the transformation of enterprise products, sales channels, to meet the challenges and opportunities of the Internet era. The transformation and development of you experience, worthy of our agricultural products processing enterprise learning and draw lessons from. The case could be used for MBA students to study the course Electronic Commerce.
适用对象: 本科生,硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2016
案例入库时间: 2017-01
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