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案例编号: MSL-0074
被浏览次数: 438 次
案例名称: 4D系统,原力绽放——G公司团队“激活”之道
译名: “4-D systems” the force to bloom ——“Activation” of G Company Teamwork
案例作者:  易瑾超 ,郑方圆,杜兴翠,姚莉
作者单位: 北京理工大学
指导者:
译者:
背景单位名称: G公司
行业: 医药卫生工业
规模: 中型
案例涉及的职能领域: 培训部门
案例语种: 中文
案例长度(页): 28 页
案例类型: 描述型
中文关键词: G公司;有效沟通;团队绩效;4D系统;2017百优案例
英文关键词: G Company; effective communication; team's performance; 4-Dsystems
中文摘要: 中国企业经过三十年的发展,已经从企业的“硬件”建设为重心转向“软件”建设为重心的阶段,也就是领导力发展、卓越团队建设和企业文化建设的深层次领域。本案例描述了口腔医疗服务行业的转型企业—G公司,在内部管理中遭遇了跨部门沟通的激烈冲突,并导致公司业绩下滑。面临上述困境,G公司大胆尝试,引进了源自美国宇航局的团队教练体系——4D系统(以下简称4D系统)进行试点,最终解决了公司市场培训部和销售部的矛盾及协作问题,并有效地提升了团队绩效,从根本上激活了两个团队成员的个人潜力和团队合作力。4D系统是一套科学的团队评价及提升机制,它整合了心理学、人脑科学和领导力研究的最新成果,通过周期性团队教练,逐步改变团队的文化氛围、心智模式和行为方式。 本案例可以帮助学员,了解企业面临的“软件”建设需求,理解国有转型企业面临的跨部门沟通挑战;掌握如何利用4D系统,改变团队成员的思维模式和行为习惯,从而建立起新的团队氛围和行为模式,最终实现可持续地提升团队绩效的目标。学员通过案例分析,既能深入学习4D系统理论,又能明确关键问题的分析思路和方法。本案例可以帮助学员,了解企业面临的“软件”建设需求,理解国有转型企业面临的跨部门沟通挑战;掌握如何利用4D系统,改变团队成员的思维模式和行为习惯,从而建立起新的团队氛围和行为模式,最终实现可持续地提升团队绩效的目标。学员通过案例分析,既能深入学习4D系统理论,又能明确关键问题的分析思路和方法。
英文摘要: Chinese enterprises have been developing for 30 years, from enterprises "hardware" construction as the center to "software" construction as the center, which is deep field of leadership development,team building and enterprise culture construction. This case describes the transformation of oral health service industry - G Company, meeting the inter-departmental communication in the internal management, and leading to decline in the team's performance. Facing the predicament, G Company does bold attempt of introducing 4-D systems (hereinafter referred to as the 4D) from NASA's team coach system to pilot, finally solving the contradiction and coordination problems between market training department and sales department, and effectively improving the team's performance, which fundamentally activates the two team members' personal potential and team work force.4-D systems is a set of scientific team evaluation and promotion mechanism, which integrates the latest research results of the psychology, the human brain science and leadership, through periodic team coach, to gradually change the team cultural atmosphere, the mental models and behavior. This case can help students understand the enterprise facing the "software" construction requirements, understand the inter-departmental communication challenge for the transformation of state-owned enterprises; Mastering how to make use of4-D systems to change the thinking mode and behavior habit of team members, so as to establish a new team atmosphere and behavior patterns, ultimately to achieve the goal of sustainably improvingteam's performance. Students can learn more about4-D systems theory, and can get the analysis ideas and methods for the key problemthrough the case study.
适用对象: 本科生,硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2016
案例入库时间: 2017-09
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