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案例编号: STR-0659
被浏览次数: 486 次
案例名称: 小鸡蛋成就大企业——圣迪乐村的“一体化”发展之路
译名: Small eggs make great companies——The "integration" development road of Sun Daily Village
案例作者: 张华,陈晨,何波,张宏亮,冯斌
作者单位: 西南科技大学
指导者:
译者:
背景单位名称: 四川圣迪乐村生态食品股份有限公司
行业: 食品工业
规模: 大中型
案例涉及的职能领域: 综合管理部门/总经理办公室
案例语种: 中文
案例长度(页): 18 页
案例类型: 描述型
中文关键词: 圣迪乐村;一体化发展;战略;2017百优案例
英文关键词: Sun Daily Village; integration; strategy
中文摘要: 本案例以国外领导人在G20峰会上赞赏四川圣迪乐村生态食品股份有限公司的鸡蛋为切入点,回顾描述圣迪乐村自成立以来的发展历程。首先,介绍了圣迪乐村的发展历程以及鸡蛋行业的养殖和销售现状,引导学习者思考该环境下消费者的诉求以及圣迪乐村的愿景。其次,通过“小规模面临大竞争”、“鸡舍‘二级跳’”的故事情节描述,帮助学习者掌握企业实施横向一体化的动因、优势以及可能带来的风险。再次,通过“黄金配方,回归自然香”、“优质种鸡,优质基因”等故事情节的描述,帮助学习者了解纵向一体化的分类,掌握企业实施纵向一体化的动因和优势。最后,通过描述圣迪乐村生态食品股份有限公司董事长冯斌对公司下一步战略问题的思考,引导学习者拓展分析圣迪乐村下一步应该朝着什么方向进行高品质的挖掘,实现纵向一体化的延伸。
英文摘要: This case takes the scenes that foreign leaders appreciate the eggs from Sichuan Sun Daily Village Ecological Food Co., Ltd (referred to as "Sun Daily Village") at the G20 summit as the introduction point, review the development process of Sun Daily Village since establishment. First of all, this case introduce the development of Sun Daily Village, the breeding and sales status of egg industry, so as to guide learners to think about the consumer demands and the vision of Sun Daily Village in the environment. Secondly, through the plot description of "small scale big competition" and "henhouse two jump", to help learners to master the motivation, advantages and possible risks of the implementation of horizontal integration. Thirdly, through the plot description of "golden formula, natural flavor", "high-quality breeder, high-quality gene" and other storyline, to help learners understand the classification of vertical integration, grasp the motives and advantages of enterprises to implement vertical integration. Finally, through describing the chairman Feng Bin’s thinking on the company's next step in the strategic problem of Sun Daily Village, to guide learners to analysis what the next step should be taken to achieve the extension of vertical integration in the direction of high-quality.
适用对象: 本科生,硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2016
案例入库时间: 2017-09
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