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案例编号: STR-0677
被浏览次数: 40 次
案例名称: 动力加码:大士茶亭商业模式的演化逻辑
译名: Power overweight: the logic of Dashi tea shop’s business model evolution
案例作者: 李永发
作者单位: 安徽财经大学
指导者:
译者:
背景单位名称: 南京茶亭文化传播有限公司
行业: 文化、体育和娱乐业
规模: 中小型
案例涉及的职能领域: 营销部门/资本运营部门
案例语种: 中文
案例长度(页): 13 页
案例类型: 描述型
中文关键词: 商业模式;演化;茶道;传统文化
英文关键词: business model; evolution; tea ceremony; traditional culture
中文摘要: 大士茶亭是南京茶亭文化传播有限公司精心打造的一家以中国茶道为基础的体验式高级茶道具专营店,是一个艺术家、艺术品和艺术生活的综合体,是一处传承与兴盛中国传统文化的精神地标。大士茶亭创始人葛胜通过“物相”、“境相”和“心相”来诠释茶道精神的三种状态,大士茶亭商业模式也经历了从面向实物、到面向服务、再到面向平台的三次演化,实现了商业模式价值创造和价值获取两大任务的动力持续升级。
英文摘要: Dashi tea shop is built by Nanjing Chating Culture Communication Co., Ltd, which is an experienced high-level tea shop with a franchise, based on the Chinese tea ceremony, a complex of artists, art works and art life, and a spiritual landmark that inherits and flourishes Chinese traditional culture. As the founder of Dashi tea shop, Ge Sheng use " physical phase ", " situation phase" and " soul phase " to interpret the three spirit states of the tea ceremony. This case describes the three iterations of the Dashi tea shop business model, i.e. from physical to service-based and to platform-based, as well as the strategy of continuous upgrading of the power for its business model to achieve the major tasks of value creation and value capture.
适用对象: 本科生,硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2016
案例入库时间: 2017-09
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