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案例编号: PJMT-0301
被浏览次数: 182 次
案例名称: 让创业插上飞翔的翅膀:宾川华侨庄园总经理孙永斌的创业之路
译名: Let the entrepreneur plug in the flying wings:The Entrepreneurial Road of Binchuan Overseas Chinese Manor General Manager Sun Yongbin
案例作者: 曾萍,高核,陈伟,张霓,和灿霞,杨婷
作者单位: 云南大学
指导者:
译者:
背景单位名称: 华侨庄园农业科技开发有限公司
行业: 农林牧副渔业
规模: 中小型
案例涉及的职能领域: 营销部门/资本运营部门
案例语种: 中文
案例长度(页): 14 页
案例类型: 描述型
中文关键词: 孙永斌;华侨庄园;创业者素质
英文关键词: Sun Yongbin Overseas Chinese Manor Entrepreneur Quality
中文摘要: 本案例将云南省大理州宾川县的华侨庄园农业科技开发有限公司总经理孙永斌作为本次研究案例的调查对象,将孙永斌的创业经历进行了回顾和剖析,讲述他通过自身的努力,从一次次的转行创业过程中,发掘并巧用商机,从校园里的学生逐渐转变成为如今宾川县华侨庄园农业科技开发有限公司总经理的故事。他本身具有的创业者素质究竟是什么?他由失败逐渐走向成功都经历了什么?他是如何将发现的商机与政府政策联系在一起,让创业过程获得政府领导的大力支持?本案例旨在对孙永斌的创业经历、如何将创业机会与国家政策结合在一起以及他作为一个优秀创业者所具有的素质进行介绍,引发那些同样身处于转行创业中的西部少数民族地区的创业者们关于创业的思考。经历多次创业的孙永斌先生,在取得初步创业成功的基础上,除了他自身永不放弃的性格之外,热爱家乡,努力奋斗也是他成功的关键。毕业于云南大学,出生在曲靖宣威贫困农村的孙永斌由于家庭贫困,从小生活困难。所以在大学期间孙永斌为挣学费开始了艰辛的创业之路。他曾卖过旧书,开过数码店,做过广告、商贸等生意。但无论他做什么事,他始终将诚实守信作为第一准则,并因此获得了合作伙伴和客户的高度评价。一次偶然的机会,他与葡萄“结缘”,并于2014年4月在大理州宾川县成立了宾川县华侨庄园农业科技有限公司,投资5000多万,在大理宾川建立了一个集科技研发推广,观光旅游为一体的农业庄园,成为了“新农人”,开启了他的农业创业新征程。
英文摘要: In this case, we took Sun Yongbin , the general manager of Overseas Chinese Manor Agricultural Science and Technology Development Co., Ltd., Binchuan County, Dali County, Yunnan Province, as the object of the research. This paper reviews and analyzes his entrepreneurial experiences that he explored and used in the process of career entrepreneurship , from a campus student to the general manager of Overseas Chinese Manor. What is the quality of his own entrepreneur? What has he experienced from failure to success? How is he linked to the discovery of business opportunities and government policies, so that the entrepreneurial process to get the strong support of government leaders? This case is aimed to introduce Sun Yongbin's entrepreneurial experience, how to combine entrepreneurial opportunities with national policy and his quality as an excellent entrepreneur. Under this case , triggering entrepreneurs to think about entrepreneurship in western minority areas who are also in transition to career entrepreneurship. Mr. Sun, with years of attempts , has achieved initial entrepreneurial success, in addition to the persistence of his characters, the love of his home and diligence are also the key to his success. Sun Yongbin was born in a poor rural area in Qujing Xuanwei and graduated from Yunnan University, due to family poverty, his childhood life was difficult. So in the university he earned tuition and began the tough way of entrepreneurship. He had sold the second-hand book, opened a digital shop, done advertising and trade business, etc. But no matter what he did, he would always be honest and trustworthy as the first criterion, thus receiving a high evaluation of his partners and customers. By chance, he formed ties of friendship with grapes, and set up Binchuan County Overseas Chinese Manor Agricultural Science and Technology in April 2014.With a investment of more than 50 million, he also established the agricultural manor which integrated R&d promotion and travel. He now becomes a "new farmer" and opens his new journey of agricultural entrepreneurship.
适用对象: 本科生,硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2017
案例入库时间: 2017-11
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