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案例编号: OM-0226
被浏览次数: 544 次
案例名称: 苏州贝宝:婚纱礼服跨境电商供应链管理的领航者
译名:
案例作者: 余玉刚,张鑫,郭晓龙
作者单位: 中国科学技术大学
指导者:
译者:
背景单位名称: 苏州贝宝电子商务有限公司
行业: 贸易与金融业
规模: 大型
案例涉及的职能领域: 生产运营部门
案例语种: 中文
案例长度(页): 14 页
案例类型: 描述型
中文关键词: 苏州贝宝;跨境电商;供应链管理;库存管理;互联网+
英文关键词: Suzhou babyonlinedress; Cross-border e-commerce; Supply chain management; Inventory management; Internet plus
中文摘要: 苏州贝宝电子商务有限公司(以下简称“苏州贝宝”),是一家集婚纱礼服外贸电子商务和生产制造于一体的电子商务企业。本案例基于苏州贝宝公司的真实数据资料,从供应链管理的角度,重点阐述了苏州贝宝从创业初期的定制化产品供应链结构到标准化产品供应链结构的转型之路。苏州贝宝通过供应链的重构与优化,成功地实现了销售额快速、稳定的增长。本案例通过对苏州贝宝供应链管理的深入剖析,希望学员了解并掌握供应链管理中供应链结构的重建与优化等知识点。此外,本案例对跨境电商行业特别是服装类产品的跨境电商企业有一定的借鉴和启示作用。
英文摘要: Suzhou Babyonlinedress E-Commerce Co., Ltd (hereafter referred to “Suzhou babyonlinedress”), is a e-commerce company that integrates wedding dress foreign trade e-commerce and manufacturing as a whole. Based on the real data of the company, from the perspective of supply chain management, this case focuses on the transformation road of Suzhou Babyonlinedress from the beginning of the customized product supply chain structure to the standardized product supply chain structure. Through the supply chain reconstruction and optimization, Suzhou Babyonlinedress has achieved the sales’ rapid and stable growth. Through deep analysis of the supply chain management of Suzhou Babyonliedress, this case hopes that students understand and master the key knowledge of supply chain structure reconstruction and optimization. In addition, this case has a certain reference and enlightenment to cross-border e-commerce enterprises, especially clothing products enterprises.
适用对象: 本科生,硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2017
案例入库时间: 2017-11
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