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案例编号: MIS-0144
被浏览次数: 594 次
案例名称: 服务众包平台猪八戒网——一只会飞的“猪”?
译名: Crowdsourcing Service Platform ZBJ.COM – A Flying “Pig”?
案例作者: 毛基业,李立望
作者单位: 中国人民大学
指导者:
译者:
背景单位名称: 重庆猪八戒网络有限公司
行业: 服务业
规模: 大型
案例涉及的职能领域: 综合管理部门/总经理办公室
案例语种: 中文
案例长度(页): 17 页
案例类型: 决策型
中文关键词: 服务众包;撮合匹配;转型升级;商业模式;企业家精神;大数据;2017百优案例
英文关键词: crowdsourcing service; set matching; transformation and upgrading; business model; entrepreneurial spirit; big data
中文摘要: 本案例描述猪八戒网如何从一个草根创业企业成长为我国最大的服务众包平台,坚守十年所经历艰难转型升级的过程。2006年成立的猪八戒网从最初的启动资金500元,到十年后的估值110亿元,历经七次“腾云行动”来不断摸索商业模式,在试错中迭代成长。本教学案例主要覆盖以下三方面内容:一,以朱明跃为核心的创业团队具有“十年磨一剑”的隐忍、坚持熬到花儿开的企业家精神;二,猪八戒网针对发展过程中凸显的问题,逐渐摸索设计出合理的供需匹配机制,撮合效率大大提高,使得需求满足率实现质的飞跃,交易模式在试错中不断迭代创新;三,顺应大数据时代转型,猪八戒网的核心变革从抽取20%的佣金模式发展到免佣金模式,在大数据海洋里“钻井”,成为“大数据+服务平台”的生态模式。本案例通过描述猪八戒网转型升级的过程,揭示服务众包平台转型升级成功的路径及关键因素。
英文摘要: This case elaborates the transformation and upgrading of zbj.com, the largest crowdsourcing service platform in China which grew from a grass-root startup company in ten years. Founded in 2006 with initial fund of only 500 yuan, zbj.com now is valued 11 billion yuan. It kept exploring business model through seven “Cloudraking Movements” and growing on the basis of failures. This case focuses on three aspects: firstly, the entrepreneur team with Zhu Mingyue as the core has the entrepreneurial spirit of forbearance and persistence, believing “a sharp sword cannot be forged without ten years”; secondly, in response to the problems emerging in the development, zbj.com explored and designed a reasonable supply-demand matching mechanism, substantially improving the efficiency and satisfying demand ratio, so as to realize successive innovations of transaction pattern through trial and error; thirdly, with the background of big data transformation, abj.com carried out the core reform of commission model, changing from 20% to free commission, “drilling wells” in the ocean of big data and adopting the eco-model of “big data + service platform”. This case is aimed to present the channels and key factors in transformation and upgrading of crowdsourcing service platforms.
适用对象: 本科生,硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2016
案例入库时间: 2017-11
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