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案例编号: STR-0721
被浏览次数: 2009 次
案例名称: 俏江南的资本之殇
译名: The Tragedy of South Beauty Due to Capital
案例作者: 周红军,周思言,皮天雷,周禹彤,甘榆婷
作者单位: 重庆大学
指导者:
译者:
背景单位名称: 俏江南
行业: 服务业
规模: 大型
案例涉及的职能领域: 营销部门/资本运营部门
案例语种: 中文
案例长度(页): 27 页
案例类型: 描述型
中文关键词: 股权结构;杠杆收购;对赌协议;上市;2017百优案例
英文关键词: Listed; Ownership structure; Gambling agreement
中文摘要: 本案例主要适用于《企业并购》、《公司金融》、《金融理论与政策》等课程。案例以俏江南的股权变动为主要线索,首先回顾了张兰初创俏江南的历程,描述了俏江南由一家小饭馆如何成为中国高端餐饮业的标杆;然后阐述鼎晖资本入资俏江南,换取了俏江南10.53%的股权,俏江南的股权第一次实现较大的变动;紧接着描绘了俏江南先后试图在A股和港股上市,都未能成功,投资协议条款被多米诺式恶性触发,最后导致俏江南被欧洲私募股权基金CVC所收购,创始人张兰23年辛苦创业,最终落得从企业“净身出户”的下场。本案例旨在引导学生通过俏江南引入资本、股权变动理解和掌握资本运作的有关内容,同时思考明确公司治理的问题及相关解决方案。
英文摘要: This case mainly discusses the the South Beauty’s change of equity due to bringing capital and can be applied to the courses such as "corporate finance" "financial theory and policy" and so on. Firstly the case tells the process of establishing the South Beauty by Zhang Lan who is the chairman of the company and the South Beauty how becomes well known in China.And then the Ding Hui Capital has 10.53% equity of the South Beauty by paying nearly 200 million RMB.Due to the large sums of money,the South Beauty trys to be listed on the market of Hongkong and Shanghai but ends up in failure.Finally the South Beauty is purchased by the CVC fund and Zhang Lan lost the company which was established by her. Through the case, students can understand and master the relative contents of capital operation. At the same time, they can think about the relevant solutions more clearly.
适用对象: 本科生,硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2014
案例入库时间: 2017-11
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