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案例编号: STR-0722
被浏览次数: 8603 次
案例名称: 以小博大,一根吸管的蓝海之旅
译名: The Blue Sea Journey of A Drinking Straw
案例作者: 王飞绒,李正卫,李攻
作者单位: 浙江工业大学
指导者:
译者:
背景单位名称: 义乌市双童日用品有限公司
行业: 轻工业
规模: 中小型
案例涉及的职能领域: 研发部门
案例语种: 中文
案例长度(页): 15 页
案例类型: 描述型
中文关键词: 吸管;小客户原则;工匠精神;创新;2017百优案例
英文关键词: drinking straw; small customer principle; spirit of the craftsman; innovation
中文摘要: 本案例描述了一个吸管企业的成长故事。吸管这样一个超微利行业却能做到利润率超过百分之二十,双童吸管董事长楼仲平通过20多年的坚持,把一个大家都认为的“不可能”变成了可能,把一根微不足道的小吸管做成了全球吸管行业的第一品牌,以一个企业家的工匠精神带领“双童”吸管走出了一条不一样的道路,做好了世界上最难做的生意。勇于放弃、坚守初心,小客户原则、创品牌、走创新之路,提升吸管的附加价值,立足产业的高端,专注做好细分市场。通过专注和创新“双童”建立了生态环保、节能降耗、与员工共同成长的可持续发展道路。“双童”的经验值得许多中小企业借鉴。
英文摘要: This case describes the growth story of a drinking straw company. Drinking straw is such a super small profit industry that can achieve the profit margins of more than twenty percent. Lou Zhongping-----chairman of Soton Daily Necessities Co. Ltd, through more than 20 years of persistence, put a tiny straw into the only one famous brand in domestic same industry with an entrepreneurial spirit to lead Soton into a different developing path. Focusing on the industry's high-end and market segments, Lou holds his courage to give up, sticks to the beginner's mind, insists on the small customer principle, accompany with brand construction and continuous innovation. Through focus and innovation, Soton enhances the additional value of straw, establishes the sustainable development path of eco-environmental protection, energy saving and consumption with the common growth of employees. The experience of Soton is worth learning by many small and medium-sized enterprises.
适用对象: 本科生,硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2017
案例入库时间: 2017-11
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