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案例编号: STR-0766
被浏览次数: 227 次
案例名称: 泊圣智能停车商业模式发展之路
译名: Bosheng : The Way to Develop the Business Model of Intelligent Parking
案例作者: 雷辉,朱国玮,胡茜,郑蕾
作者单位: 湖南大学
指导者:
译者:
背景单位名称: 泊圣智慧停车管理有限公司
行业: 服务业
规模: 中小型
案例涉及的职能领域: 营销部门/资本运营部门
案例语种: 中文
案例长度(页): 14 页
案例类型: 决策型
中文关键词: 泊圣;智能停车;创新;商业模式
英文关键词: BoSheng;intelligent parking;innovation;business Model
中文摘要: 随着汽车保有量的持续上升,停车难已经成为令车主极为头疼的一个问题,传统的停车场管理模式已不能很好地解决停车难题。因此智能停车模式应运而生,层出不穷的智能停车方案在经历爆发式的野蛮生长后随着资本市场的寒冬而逐渐衰败,智能停车如何进行商业模式创新属于新颖的课题。本案例以一家智能停车服务为核心业务的泊圣为背景,回顾了泊圣的创立及其快速成长的历程,并在新形势下对其所面临的商业模式创新决策问题进行分析。案例重点阐述了泊圣创业机会的由来、商业模式的构建等企业成长的过程。可以帮助学生更深刻的了解互联网时代商业模式的类型、特点与评价标准。
英文摘要: As car ownership continues to rise, traffic jams are serious. Thus, parking has become a problem for car owners that makes them headache intensely. In the Internet era, the traditional management modes of parking lots cannot solve the difficulty parking problems well. So the intelligent parking models are coming. But an endless number of intelligent parking apps go into decline after explosive growth, because of the capital market recession. It is a new topic that how to innovate the business models of intelligent parking. The case is based on an enterprise with intelligent parking service as its core business,BoSheng. In this paper, we review the establishment of BoSheng, its rapid growth. Also, we consider the business model innovation problem under the new Internet era. The case focuses on the process of opportunity identification and the construction of business model. It can help students to understand the types, characteristics of the business model and how to evaluate it in the Internet era.
适用对象: 经营管理人员,本科生,硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2018
案例入库时间: 2018-05
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