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案例编号: STR-0766
被浏览次数: 337 次
案例名称: 泊圣智能停车商业模式发展之路
译名: Bosheng : The Way to Develop the Business Model of Intelligent Parking
案例作者: 雷辉,朱国玮,胡茜,郑蕾
作者单位: 湖南大学
指导者:
译者:
背景单位名称: 泊圣智慧停车管理有限公司
行业: 服务业
规模: 中小型
案例涉及的职能领域: 营销部门/资本运营部门
案例语种: 中文
案例长度(页): 14 页
案例类型: 决策型
中文关键词: 泊圣;智能停车;共享经济;商业模式;2018百优案例
英文关键词: BoSheng;intelligent parking;innovation;business Model
中文摘要: 随着国民经济的平稳增长,人们的生活水平随之提高,我国汽车保有量也逐年上升,停车需求越来越大。伴随而来的是高峰期公共车位难求、闲暇期公共车位闲置,同时私家车位也面临着被占、闲置等问题。传统的基于人工管理和机械化式的停车管理方法已经不能为车主提供高效便捷的停车服务,基于互联网时代的兴起和智能手机的广泛使用,智能停车模式已经成为停车行业的新兴之路。本案例以一家智能停车服务为核心业务的泊圣企业为背景,回顾了泊圣的创立及其快速成长的历程,并在新形势下对其所面临的共享经济商业模式创新进行分析,案例重点阐述了泊圣的商业模式以及在共享经济下商业模式的创新等企业成长的过程。
英文摘要: As car ownership continues to rise, traffic jams are serious. Thus, parking has become a problem for car owners that makes them headache intensely. In the Internet era, the traditional management modes of parking lots cannot solve the difficulty parking problems well. So the intelligent parking models are coming. But an endless number of intelligent parking apps go into decline after explosive growth, because of the capital market recession. It is a new topic that how to innovate the business models of intelligent parking. The case is based on an enterprise with intelligent parking service as its core business,BoSheng. In this paper, we review the establishment of BoSheng, its rapid growth. Also, we consider the business model innovation problem under the new Internet era. The case focuses on the process of opportunity identification and the construction of business model. It can help students to understand the types, characteristics of the business model and how to evaluate it in the Internet era.
适用对象: 经营管理人员,本科生,硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2018
案例入库时间: 2018-05
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