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案例编号: STR-0767
被浏览次数: 200 次
案例名称: 天士力:中医药遇上“互联网+”如何转型?
译名: Tasly:How to Transform When Traditional Chinese Medicine Facing “Internet plus” ?
案例作者: 郭焱,王雪岚
作者单位: 天津大学
指导者:
译者:
背景单位名称: 天士力控股集团有限公司
行业: 医药卫生工业
规模: 大型
案例涉及的职能领域: 规划计划部门
案例语种: 中文
案例长度(页): 12 页
案例类型: 描述型
中文关键词: 天士力;战略转型;数字化转型;产业链
英文关键词: Tasly; Strategic transformation; Digital transformation; Industrial chain
中文摘要: 随着互联网、云计算、大数据等技术的高速发展,全球进入了数字化时代。工业互联网作为新一代信息技术与制造业深度融合的产物,日益成为新工业革命的关键支撑和深化“互联网+先进制造业”的重要基石。在此背景下,越来越多的中医药企业借助互联网平台,积极谋求数字化转型。从中医药起家的行业领军者天士力也积极布局“互联网+中医药”的数字化转型,从而构建完善的大健康产业链和生态圈。本案例全面梳理了天士力在“互联网+”背景下面临的机遇和挑战,描述了其通过数字化转型推动产业升级的布局和行动,为传统企业的数字化进程提供借鉴和参考。
英文摘要: With the rapid development of Internet, cloud computing and big data, the world has entered the digital age. As the product of the new generation of information technology and the deep integration of manufacturing industry, the industrial Internet has increasingly become the key underpinning of the new industrial revolution and the deepening of "Internet + advanced manufacturing". At this background, more and more traditional Chinese medicine enterprises are actively seeking digital transformation through the Internet platform. Tasly, the industry leader who started from the pharmaceutical industry, also actively laid out the digital transformation of "Internet + traditional Chinese medicine", so as to build a sound industrial chain and ecological circle. This case full combed the opportunities and challenges of Tasly under the background of the new era, describes the layout and action of digital transformation to promote industrial upgrading. This case attempts to provide a reference sample for traditional Chinese enterprises about digital transformation under the "Internet +" .
适用对象: 硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2017
案例入库时间: 2018-05
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