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案例编号: PJMT-0313
被浏览次数: 249 次
案例名称: 阳光印网:如何迎来印刷业的青春?
译名: EasyPrint, How to Keep Young in Printing Industry
案例作者: 王洪生,孙亚男,王丽丽,雒文杰
作者单位: 山东农业大学*
指导者:
译者:
背景单位名称: 阳光印网
行业: 通讯业
规模: 大型
案例涉及的职能领域: 综合管理部门/总经理办公室
案例语种: 中文
案例长度(页): 10 页
案例类型: 决策型
中文关键词: 互联网+;印刷;商业模式;企业级共享
英文关键词: Internet plus; printing; business model; enterprise-level sharing
中文摘要: 北京阳光印易科技有限公司成立于2011年5月,总部位于北京市通州区工业基地,其自主研发的印刷品B2B电商平台-阳光印网于2012年12月正式上线。该平台通过线上搜集用户需求信息,线下与实体印刷企业合作的方式,为企业提供印刷定制服务,依靠互联网技术为传统的印刷行业注入活力。本案例真实再现了阳光印网“互联网+印刷”平台的构建发展过程,描述了阳光印网如何以“互联网+”的方式重构传统印刷行业的商业模式,并最终成长为中国互联网印刷服务平台的领导者的发展历程。
英文摘要: Beijing Easy Printing Co.,Ltd was established in May 2011, the headquarter of which is located in the Tongzhou District industrial base in Beijing. EasyPrint, its printed products B2B e-commerce platform, which was developed independently, was officially launched in December 2012. The platform provides customers with printing custom services by collecting users’ demand information on line and collaborating with the solid printing companies off line, revitalizing the traditional printing industry with the help of the Internet technology. This case reproduces the developing process of EasyPrint—a "Internet plus printing" platform realistically , and describes what EasyPrint has done to reconstruct the traditional printing industry business model in " Internet plus" way and ultimately grow into the leader of Internet printing service platforms in China
适用对象: 经营管理人员,本科生,硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2017
案例入库时间: 2018-05
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