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案例编号: OB-0204
被浏览次数: 373 次
案例名称: 旅行佳“墓志铭”:一场轰轰烈烈的飞蛾扑火
译名: Travel well “Epitaph“: A thundering moth flares the flame
案例作者: 苏海涛,马溱岭,翟江辉,李玉茹,宁峰,张海鑫
作者单位: 南昌大学
指导者:
译者:
背景单位名称: 旅行佳
行业: 服务业
规模: 中小型
案例涉及的职能领域: 营销部门/资本运营部门
案例语种: 中文
案例长度(页): 12 页
案例类型: 决策型
中文关键词: 旅行佳商旅网;创新创业;企业战略计划;核心竞争力
英文关键词: travel business trip; innovation and entrepreneurship; enterprise strategic planning; core competence
中文摘要: 旅行佳是张睿驰等几位有志青年联合创立的一个的商旅网站,他们在线上旅游分销行业摸爬滚打了六年之久,可谓尝遍艰辛。在互联网旅游业如异军突起的年代,旅行佳的出现并不算惊艳,但也曾一度成为去哪儿网的最大供应商,也曾一度到达与这个行业的领头人携程网和去哪儿网可争一席之地的高度,但为何刚上高地就惨落平阳?为何在离成功看似仅一步之遥时却迅速跌落至粉身碎骨呢?本案例将带领读者回顾本企业的发展历程,同时结合旅行佳与当时的强大竞争对手在战略选择,企业价值打造,核心能力巩固,组织成员管理,商业模式转变等方面的对比,引导读者思考该企业创业过程中出现问题的原因,同时给创新创业者提供借鉴。
英文摘要: Travel well Network is Zhang Rich’s group try hard to start business, six years of seasoning middle-aged online travel distribution industry created a business web site. In the era of Internet tourism, the emergence of tourism is not amazing. But it was once the biggest supplier of Qunar, and once reached the height of Ctrip and Qunar, which led the industry. But why did the company stumble on the steps that seemed to be a step away from success after a few years? This case will lead readers to review the development of the enterprise. At the same time, combining tourism with the strong competitors of the time in strategic choice, enterprise value creation, core competence consolidation, organization member management, business model transformation and other aspects of the comparison. This article aims to guide the readers to think about the causes of the problems in the enterprise, and to provide references for the innovation entrepreneurs.
适用对象: 经营管理人员,本科生,硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2016
案例入库时间: 2018-07
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