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案例编号: PJMT-0319
被浏览次数: 208 次
案例名称: 重钢机械:隐形冠军的“中国造”
译名: Heavy Steel Machinery: Hidden Champion’s "Made in China"
案例作者: 郭焱,王雪岚
作者单位: 天津大学
指导者:
译者:
背景单位名称: 天津重钢机械装备股份有限公司
行业: 机械、电机工业
规模: 中小型
案例涉及的职能领域: 综合管理部门/总经理办公室
案例语种: 中文
案例长度(页): 9 页
案例类型: 描述型
中文关键词: 重钢机械;隐形冠军;创业者;创业管理
英文关键词: Heavy Steel Machinery; Hidden champion; Entrepreneur; Entrepreneurial management
中文摘要: 我们面临一个崭新的时代,一个创业思维和创立企业异常活跃的时代。创新与创业是经济发展中最活跃的因素和最重要的动力之一,在推动一国或地区经济发展中起着不可低估的作用。案例首先描述李坤下海创业的故事,其次介绍天津重钢机械新创过程中的制度管理、人员管理、生产管理以及技术管理,最后分析重钢机械创业取得的骄人成绩。本案例以李坤的创业经历为背景,以天津重钢机械的创办和发展历程为线索,旨在引发对中小企业创业过程中有关创业环境、创业者特质、创业管理及创业成功关键因素等问题的思考,为中小企业如何进行创业管理提供借鉴和参考。
英文摘要: we are facing with a new era, in which entrepreneurial thinking and enterprise creation are extremely active. Innovation and entrepreneurship are the most active factors and the most important driving forces in economic development and play an important role in promoting the economic development of a country or region. First, the case describes Li Kun’s entrepreneurship story. Second, it introduces the system management, personnel management, production management and technical management in the new creation process of Tianjin heavy steel machinery. Finally, it analyzes the remarkable achievements of Tianjin Heavy Steel entrepreneurial business. With the background of Li Kun’s entrepreneurial experience, this case takes the founding and development course of Tianjin heavy steel machinery as a clue. The purpose of the case is to raise concerns about the entrepreneurial environment, the characteristics of entrepreneurs, entrepreneurial management, and key factors of success in entrepreneurship during the process of small and medium-sized enterprises entrepreneurship, so as to provide reference for the small and medium-sized enterprises to carry out the management of entrepreneurship.
适用对象: 硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2018
案例入库时间: 2018-07
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