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案例编号: OB-0209
被浏览次数: 566 次
案例名称: 锯子网络:秉承创业梦的破碎之路
译名: Saworks: Uphold the Dream of Broken Road
案例作者: 苏海涛,周声亮,翟江辉,解晓龙,廖祥洛
作者单位: 南昌大学
指导者:
译者:
背景单位名称: 锯子网络
行业: 家电行业
规模: 中小型
案例涉及的职能领域: 营销部门/资本运营部门
案例语种: 中文
案例长度(页): 10 页
案例类型: 决策型
中文关键词: 创业;互联网+;融资
英文关键词: Entrepreneurship; Financing; Talent
中文摘要: 本案例主要描述了廖总从创立锯子网络到宣布失败的创业过程,以及分析了廖总创业过程中存在的问题。锯子网络从成立开始就朝着融资而去,其互联网+家具的模式也受到了投资人的青睐,一路走来,廖总却最终没能收获融资,也因此失去了救命稻草,无奈宣布了创业失败。回顾廖总创业初的豪华团队,到最终的没落收场,廖总犯了很多创业者都会犯的错误,比如,过于依赖融资,没了融资,公司的资金无法正常运转,直接导致创业失败。因此,通过本篇案例,可以引导学生了解创业过程中存在的这些问题,并思考着如何能够规避这些问题。
英文摘要: This case mainly describes the entrepreneurial process of Liao from the establishment of saw network to the announcement of failure, as well as the analysis of the problems existing in the process of Liao's start-up. Saw network from the beginning toward the financing away, the Internet + furniture model has also been favored by investors, along the way, Liao, but ultimately failed to reap financing, but also lost their life-saving straw, but unfortunately announced the start-up failure. Looking back to Liao's start-up luxury team, to the final decline, Liao always made a lot of mistakes entrepreneurs would make, for example, over-reliance on financing, no financing, the company's funds can not be normal operation, which in turn led to another Problems, the management of talent inappropriate, resulting in employees at the moment of the company's survival, chose to leave, worse. Therefore, through this case, students can guide students to understand these problems in the process of entrepreneurship, and think about how to circumvent these problems.
适用对象: 本科生,硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2016
案例入库时间: 2018-08
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