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案例编号: OB-0215
被浏览次数: 397 次
案例名称: 郑金良:拯救“长江三鲜”,彰显中国企业家精神
译名: Zheng Jinliang:Saving the “Three Tastes of the Yangtze River” and Highlighting the Spirit of Chinese Entrepreneurs
案例作者: 许芳,王雨霏,尹绍武
作者单位: 南京师范大学
指导者:
译者:
背景单位名称: 江阴市申港三鲜养殖有限公司
行业: 农林牧副渔业
规模: 中小型
案例涉及的职能领域: 综合管理部门/总经理办公室
案例语种: 中文
案例长度(页): 10 页
案例类型: 描述型
中文关键词: 企业家精神;郑金良;长江三鲜;创新精神;企业社会责任
英文关键词: Entrepreneurial Spirit; Jinliang Zheng; “Three Tastes of Yangtze River”; Creative Spirit; Corporate Social Responsibility
中文摘要: 近年来,由于水质污染、过度捕捞,长江三鲜(河鲀、鲥鱼和刀鱼)稀少或濒临灭绝,延续千年的食俗文化难以为继。郑金良怀着恢复“长江三鲜”的梦想,克服苗种、人工繁育、病害等方面的重重困难,攻克人工养殖河鲀、鲥鱼和刀鱼难关,并将养殖成功的长江三鲜放流长江以恢复长江生态,在此过程中彰显了中国企业家精神:艰苦奋斗、创新发展、专注品质、追求卓越、履行责任、敢于担当、服务社会。本案例尝试从企业家精神、创新精神、企业社会责任方面剖析郑金良创业成功的经验,引导学生理解新时期中国企业家精神、创新精神、企业社会责任的概念和特征,以及中国传统文化对其形成的积极影响。
英文摘要: In recent years, due to the water quality pollution and overfishing, the “three tastes of Yangtze river”(fugu, shad and knifefish)are scarce or endangered, the cooking culture over one thousand years couldn’t be sustainable to last. Jinliang Zheng harboured the dream about the recovery of “three tastes of Yangtze river”, overcome many difficulties of seedling, artificial breeding, disease and so on, artificial breeding fugu, shad and knifefish, and released the Yangtze River with the successful artificial breeding “three tastes of Yangtze river” to restore the Yangtze River ecosystem, In this process, the spirit of Chinese entrepreneurship has been highlighted: arduous struggle, innovation and development, focus on quality, pursuit of excellence, fulfillment of responsibility, dare to assume, and serve the community. This case try to analyze Jinliang Zheng’s entrepreneurial success experience from the aspects of entrepreneurship, creative spirit and corporate social responsibility, in order to guide students to understand the concepts and characteristics of Chinese entrepreneurship, innovation spirit, corporate social responsibility in the new era and the positive influence of Chinese traditional culture on its formation.
适用对象: 经营管理人员,本科生,硕士生,博士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2016
案例入库时间: 2018-11
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