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案例编号: HRM-0053
被浏览次数: 18769 次
案例名称: 大家为什么离我而去?——房地产公司老板的困惑
译名: Why Everybody Leaves Me?----A Confused Real Estate Boss
案例作者: 李明斐,穆健等
作者单位: 大连理工大学管理与经济学部
指导者:
译者:
背景单位名称: 滨城腾飞房地产公司
行业: 建筑、建材业与房地产业
规模: 小型
案例涉及的职能领域: 人力资源管理部门
案例语种: 中文
案例长度(页): 10 页
案例类型: 决策型
中文关键词: 房地产;人才危机;创业者;高管团队;人力资源管理;2011百优案例
英文关键词: Real Estate; Talents Crisis; Entrepreneur; Top Management Team; Human Resource Management
中文摘要: 本案例描述了滨城腾飞房地产开发公司在2009年全国房地产市场高度升温背景下,在三个楼盘的建造和销售过程中遇到的专业人才严重不足,现有人才又纷纷跳槽的人才危机困境。公司老总邹强白手起家,刻苦勤奋,一直期望自己的企业能做强做大,但是眼前大好商机中的人才告急现状却使他备受煎熬,束手无策。由于房地产行业是典型的项目驱动式行业,具有开工淡季和旺季交替以及受国家调控政策影响的特点,所以如何基于这些特点进行人力资源的合理配置以提高人才资源优势不仅是行业特色的难题,尤其成为步入成长期的中小房地产企业进一步发展的瓶颈。因此创业者邹强和他的企业正面临着如何超越自我,转变用人观念以及变革管理模式的巨大挑战。
英文摘要: This case describes talents crisis of Tengfei Real Estate Limited Liability Company in the first half year of 2009 when the whole country’s real estate market warmed up again in mainland China. Tengfei Real Estate experienced both professional talents shortage and frequent personnel job-hopping when it had three buildings under construction and sales in the enviable golden spot of Seashore city district. Chairman ZouQiang was greatly stranded and bothered by talents crisis in such a good opportunity of real estate market while he had been longing for making his company stronger and bigger by working diligently for years. The talents crisis described in the case reveals the common phenomenon that China real estate industry now is experiencing. Talent configuration problem has long been a hard-nut facing every project-driven real estate company while the industry has always been alternated by busy season and off-season and also characteristic of heavy influences by state control poli
适用对象: 本科生,硕士生,工商管理硕士(MBA),
编写方式: 采编
案例年代: 2010
案例入库时间: 2011-09
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